“The connection
over design and
engineering
was instant.”

Singer Reimagined was born from an encounter between Rob Dickinson, the founder of Singer Vehicle Design, and Marco Borraccino, a well-known watch designer, in 2014.

The connection over design and engineering was instant. During almost a year, Rob in California and Marco in Geneva riffed on cars, music, watches and a shared fascination with mechanical icons, particularly the iconic sport-classic chronographs of the late 1960s and ‘70s.

From this discussion an idea was born; to create mighty timepieces that would reimagine high-watchmaking.

It was at this point that a decisive encounter with a third pillar of the collaboration took place. Marco shared his idea for a unique chronograph with famed Master watchmaker Jean-Marc Wiederrecht, who was prepared for skepticism. This quickly turned to enthusiasm as Marco unveiled his drawings.

Marco Borraccino & Rob Dickinson
Jean-Marc Wiederrecht - Agenhor
Jean-Marc Wiederrecht - Agenhor

From
Los Angeles
to Geneva

Rob in Californnia and Marco in Geneva riffed on cars, music, watches and a shared fascination with mechanical icons.
Rob in California and Marco in Geneva riffed on cars, music, watches and a shared fascination with mechanical icons.
“The more you scratch
the surface with
Singer’s work, the more
there is to decode.”

The more you scratch the surface with Singer’s work, the more there is to decode. A never-before-seen movement, a decade in development, a team bringing together true design and engineering talent from automotive and horological worlds and a love affair between California and Geneva.