Forget everything you knew about the chronograph

Singer Reimagined has been created to explore the world of high watchmaking. Our watches are defined by that same guiding principle: the need to improve, ignore convention, edge closer to perfection and ask “what if?”

We believe that beauty comes from the uncompromising pursuit of optimized functionality, obsessively searching for ways to optimize every elemental strand of design.

A flagrant disregard for the concept of “good enough” and a willingness to overturn convention characterizes our work. The end result must delight, borne from the single-minded pursuit of aesthetic and engineering perfection.

The chronograph function takes centre-stage while the time of day is presented around the periphery of the dial

Elapsed time is king

The Track1 is a radical re-engineering of the chronograph.

Its sleek lines frame a highly innovative and complex design with an unprecedented display made possible by a revolutionary movement, the Agengraphe.

Ten years in the making, this groundbreaking automatic caliber goes beyond the limitations imposed by preceding mechanisms, enabling a centralized indication of the chronograph functions, thus enabling a radical focus on legibility and performance.

The time of day is presented in striking relief around the periphery of the dial by the small pointer at 6 o’clock, floating just above 2 rotating discs.

The birth

Singer Reimagined was born from the encounter between Rob Dickinson, founder and creative Director of Singer Vehicle Design, and Italian watch designer Marco Borraccino. 

The company was created to reimagine high-watchmaking, combining obsessive attention to detail, unique perspectives and a love for the iconic sport watches of the 1960s and 1970s. The duo was soon joined by master watchmaker Jean-Marc Wiederrecht who would provide a groundbreaking chronograph movement to power their first opus, Track1.      

Marco Borraccino & Rob Dickinson

From
Los Angeles
to Geneva

From iconic automotive design to iconic watch design

Singer Vehicle Design was founded in 2009 to explore the creative possibilities within the vibrant world of the classic automobile. Since then, its focus has been the obsessive pursuit of the ultimate reimagined Porsche 911. The process of reimagining is central to Singer’s philosophy. Its lofty objective is to distil, enhance and recombine the strands of greatness that mark out a design icon.

Starting with historical DNA, Singer adds modern techniques and its own unique perspective. The result is a singular, jewel-like form or, as some have put it “The 911 as Art”. “We love the sport classic watches of the 1970s, the engineering complexity of the automatic chronograph.”

As we at Singer love the icons of automotive design, so too are we fascinated by the golden era of analogue mechanical watch design. It is driven by the passion for the sport classic watches of the 1960s and 1970s, by the love for the engineering complexity of the automatic chronograph and by the authentic connection between automotive and horological worlds.