Singer Reimagined became a reality thanks to a deep belief in the value of personal relationships and human trust.
We aim at a similar relationship with our partners.

Our vision is to drive a highly personalized customer experience. We aim to get in contact with our potential clients, collectors and journalists locally and to create a real one-to-one relation with them in concert with future-ready retailers sharing this philosophy.

Exclusive launches and limited productions

4 new editions per year for the next 2 years. Each edition will be initially released exclusively in a specific market and overall annual production will be limited.

For one week around each market launch, the Singer Reimagined crew will set up and launch a pop-up store to present the watch on-site while powering an immersive and personalized experience with the brand, managing the launch in cooperation with local partners.